Supplying dye while caring for dyed parts to make it look glossy
PRIMIENCE hair color was developed by SHISEIDO's makeup and hair artists based on a concept borrowed from cosmetics. Just as makeup softens the appearance and makes use of color to enhance the facial features, PRIMIENCE controls hair color and brings out the hair's natural shine.
SHISEIDO applied its cutting-edge skincare technology and its in-depth knowledge gained over the years through conducted research on Asian skin and hair to develop a unique hair color that brings out the shine and texture of hair like never before.