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A CENTURY OF DOING BEAUTIFUL

Our story began over 100 years ago

With the first Shiseido Hair Salon introducing manicures, facials, and the latest beauty trends to Japanese women from abroad. The foundation of trust we laid then has allowed us to create even more products, services and initiatives dedicated to the skill and passion of Beauty Creators all across Asia.

  • 2024

    Released the inaugural issue of BEAUTY CREATORS INSPIRE in 2024. 

  • 2023

    J - beauty innovation hub opened in Tokyo. The hub for the Hair Professional business will leverage the long-standing expertise of Schwarzkopf and Shiseido Professional in hair innovation and trends. 

  • 2022

    Celebrated 100 years of Hair Beauty. Since established hair dressing business in 1922. 

  • 2021

    Launched ULTIST, the premium hair color with advanced technology for Asian hair. 

  • 2020

    Launched SUBLIMIC ADENOVITAL, advanced hair and scalp care line focusing on aging concerns. 

  • 2019

    SUBLIMIC, a premium hair and scalp care line, was launched using advanced technology. 
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ABOUT US

  • OUR VISION

    Inside everyone, a beautiful self is waiting to be awakened. Our mission is to inspire and empower the beautiful self. 
    OUR VISION

  • OUR BRAND PILLARS

    Every Beauty Creator’s journey is unique. Our offer is customizable so that we can help you to shape yours. 
    OUR BRAND PILLARS

Looking for something?

Explore everything Shiseido Professional has to offer, from cutting-edge products to expert salon services. Whether you are searching for your perfect beauty solution or need professional consultation, we have you covered.
  • PRODUCT FILTER

    Find your perfect Shiseido Professional products, and select the ideal beauty solutions. 
    PRODUCT FILTER
  • SALON FINDER

    Discover a hair salon near you, to experience Shiseido Professional's in-salon treatments and to purchase our home care products. 
    SALON FINDER
  • CONTACT US

    Contact local affiliates for inquiries regarding the information on Shiseido Professional's products, events, and seminars. 
    CONTACT US

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