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THE HAIR CARE

Treat yourself to the ultimate salon experience. Fulfill your mind. Satisfy your heart.

THE HAIR CARE Products

Beauty salons are special places where customers can enjoy exceptional treatments and premium service at the hands of professionals. When they find their hair at a level of beauty that exceeds their expectations, they experience a joy like no other. This is the moment when customers realize that their hearts, as well as their hair, have been treated with great care.

THE HAIR CARE is designed to help stylists enhance the beauty of their customers’ hair to the highest level possible. As a result of dedicated study on Asian hair and skin by researchers, THE HAIR CARE embodies the spirit and long tradition, both of which are marked by a never-ending quest for beauty. In partnership with hair designers, we hope to give the customers’ hair a superb shine and luster that has never been achieved before.

  • HAIR CARE 

    Adenovital

    Fuller. Stronger. Healthier. Hair’s energy is reawakened. 

    Adenovital
  • HAIR CARE 

    FUENTE FORTE

    Fortify the scalp in the salon, and give it ongoing support to grow blissfully healthy hair. 

    Fuente Forte

Salon BIHATSUDO

To care for the customers’ hair and hearts at the same time, beauty salons offer a premium experience to be shared by both customers and salon staff. A new system has been developed to treat both the hair and the hearts of customers.

We call this system “Salon BIHATSUDO”.

Salon BIHATSUDO is our proposal for a new method: “product plus Omotenashi”. Omotenashi is demonstrated by the superb manner in which the salon staff attend and show consideration for their customers.

We believe that Salon BIHATSUDO will help beauty salons that are seeking to enhance customer satisfaction.

Fundamental damage repair

Melanin Care System

Aromachology

Rather than temporarily treating damaged hair, we have developed an effective method of maintaining beautiful, healthy hair for life by focusing on the fundamental causes of hair damage.

Shiseido has discovered that melanin pigments play a key role in creating a distinctive shine in dark hair. THE HAIR CARE incorporates Shiseido’s original technology which works to protect melanin pigments and repair melanin holes to make your hair shinier than ever.

Enhances the clear, beautiful luster of hair via 3 approaches

  1. Inhibits melanin breakdown
  2. Prevents melanin discharge
  3. Repairs melanin holes

All lines in THE HAIR CARE contain two relaxing fragrances: Lotus Flower Element and Clary Sage. In addition, each line has a distinctive fragrance that enhances its special features.

Looking for something?

Explore everything Shiseido Professional has to offer, from cutting-edge products to expert salon services. Whether you are searching for your perfect beauty solution or need professional consultation, we have you covered.

  • PRODUCT FILTER

    Find your perfect Shiseido Professional products, and select the ideal beauty solutions. 

    PRODUCT FILTER
  • SALON FINDER

    Discover a hair salon near you, to experience Shiseido Professional's in-salon treatments and to purchase our home care products. 

    SALON FINDER
  • CONTACT US

    Contact local affiliates for inquiries regarding the information on Shiseido Professional's products, events, and seminars. 

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