WONDER SHIELD

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Celebrate water’s gift to beauty.

And help ensure its future for the next century and beyond.

Concept

Throughout the passage of history, water’s contribution to our beauty experience has been essential to our hair care, and through its inspiration to beauty, has also nourished our soul.

This year we celebrate this precious gift of water, alongside the 100th anniversary of Shiseido Hair Beauty with its longstanding collaboration with hair stylists. Join us in marking this occasion with the unveiling of the new Limited WONDER SHIELD.

SUBLIMIC Limited WONDER SHIELD
2022.9.1 Launch

Special care that protects and maintains salon- quality hair brilliance and suppleness, while preventing your hair from external stressors.

LIMITED WONDER SHIELD’S 3 UNIQUE POINTS

Commemorating century of hair beauty

Shiseido established its hair beauty business in 1922 and welcomed its 100th year this year. It was a 100-year journey in collaboration with the beauty creators in Asia, and with “water,” the source of beautiful hair.

SUBLIMIC launches the 2nd limited edition of WONDER SHIELD with gratitude for this precious “water” and with hope for the future of “water” and “beauty.”

SHARE WATER PROJECT II: Donation to WaterAid

In 2021, SUBLIMIC started the “Share Water Project” in order to share the gift of "water" with the people around the world.

SUBLIMIC supports the vision of our NGO partner Water Aid, the 2nd limited edition of WONDER SHIELD in 2022 will also donate a portion of its sales to help with its activities.

WaterAid

An international NGO focused on water & hygiene with a vision for “a world where everyone, everywhere has clean water, toilets, and proper hygiene.” With projects in 26 countries, it supplied clean water in 2020 to homes of 300,000 people, to schools used by 140,000 people and to medical facilities used by 790,000 people.

WaterAid/ Ernest Randriarimalala
Children washing their hands with the completed water supply system at their school (Madagascar)

Design collaboration with MIKITYPE

MIKITYPE

An artist who expresses calligraphy*, which is rich in history, with his own unique interpretation. He is active in a variety of industries including fashion with his sophisticated style which has attracted attention.

*Calligraphy: a method of beautiful writing which has continued for 2000 years since the Roman era.

The art for this 2nd limited edition will express the time of 100 years. The artwork was designed with the wish to express the dynamic beauty of water through 100 years and continuing on into the future, showing water’s continuous flow, which seems to gain thickness by recording the passing of time.

FEATURES OF WONDER SHIELD

Features of Wonder Shield

HOW-TO USE

샴푸 후, 타올 드라이한 젖은 모발 상태에서 WONDER SHIELD를 사용해주세요.

모발 끝부분을 중심으로 제품을 10회 정도 분사해주세요. *미디엄 기장 기준

헤어 드라이기를 사용하여 모발을 건조 시켜줍니다.
*열 처리를 통해 형성되는 미세한 코팅막이 모발을 보호해줍니다.

NEWS & ARTICLES

Article
The condition of your hair & scalp will change with the daily use of a scalp-care shampoo!

Dryness, stickiness, odor, dandruff, itchiness... everybody has some kind of scalp concern. But don’t you wish to solve the problem on your own, since it’s embarrassing to talk to others about it? The scalp is part of the skin which is connected to the face and body, so what should you wash it with? You will enjoy a feeling of comfort everyday by choosing a scalp-care shampoo.

2021.10.5
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