UNLEASH YOUR TRUE COLOR - Diversity Campaign
Concept
UNLEASH YOUR TRUE COLOR
- Diversity Campaign
Embrace authenticity, ignite confidence,
and reveal the vibrant you.
With PRIMIENCE, inspire your true identity
and live boldly in your own color.
As a brand, we inspire and empower you to
embrace your true self.
Embrace authenticity and build confidence
in your unique identity.
There are 4 color product lines to express
your true color which are
PRIMIENCE, ULTIST, COLORMUSE, BLEACH MASTER.
Let's find out which color is your true self.
PRIMIENCE
Inspire and empower your true self with radiant, healthy hair with PRIMIENCE.
PRIMIENCE repair technology* enhances inner hair density, revealing your hair's innate beauty and strength. Color with confidence and embrace your true color.
*With PRIMIENCE Pre-lotion
PRIMIENCE is a basic hair color tailored for Asian hair with range features a versatile palette for stylistic flexibility, transcending age and gender, consists of NUANCE, MULTI, ENRICH, CONTROL line in 90 shades.
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ULTIST
Unlock your authentic radiance with ULTIST, designed for Asian hair.
Our revolutionary COLOR-in-CORE Technology* preserves your true color, empowering you to embrace your unique identity with confidence and flair.
*for color cream
ULTIST is a trend color that control Asian red pigment in hair for transparent color in 52 shades.
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COLORMUSE
Experience the essence of self-expression with COLORMUSE, tailor-made for Asian hair.
Our highly vivid direct dye color systems encourage authenticity, allowing you to create your unique palette of colors. Embrace your true self and paint your identity with confidence.
COLORMUSE is semi-permanent color in 10 vivid shades.
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BLEACH MASTER
Step into your light with BLEACH MASTER, our exclusive bleach line featuring System-Bond Technology crafted for Asian hair.
Empowering you to conquer every bleach challenge with ease, it's your ultimate companion for mastering and nurturing your hair's natural brilliance, every day.
BLEACH MASTER is a bleach system for Asian hair structure in powder base, cream base and 2 types of toners.
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