Press Release

Spring/Summer 2024

BCI LOGO 24SS 1000

Igniting the imaginations of those in the beauty industry, encouraging them to push the boundaries of their creativity.

TOGETHER WITH BEAUTY CREATORS
Shiseido Professional is releasing the inaugural issue
of BEAUTY CREATORS INSPIRE, a new series packed with seasonal content specifically for Beauty Creators across Asia.

BCI 001

About BEAUTY CREATORS INSPIRE
Shiseido Professional is dedicated to supporting and empowering beauty creators across Asia.

We understand that beauty creators use their vision and expertise to shape not only how their clients want to look - but also how their clients want to feel. For more than a decade, we’ve developed BEAUTY INNOVATOR and BEAUTY STREAM as sources of inspiration. Now, to further support Beauty Creators, we’re consolidating and renewing our series as BEAUTY CREATORS INSPIRE.

Featuring the latest trends and looks produced in collaboration with top salon professionals across Japan, the new BEAUTY CREATORS INSPIRE collections will offer continued inspiration that challenges and encourages Beauty Creators to push the boundaries of beauty.

Spring/Summer 2024: NEO ROMANTIC

Get swept up in a season that feels nothing if not freeing.
Spring/Summer 2024 is characterized by a refined
Soft fabrics and pared-back embellishment
create a near-blank canvas that allows the imagination to run.
This season, become a more carefree version of yourself.
Liberated and light. Let yourself go.

2024 Collaborating Stylist from Japan
Hiroyuki Teruya
Owner and representative of several salons: in Chelsea, Atelier noir, SUU and PLAYinc.
• Opened in Chelsea in 2010 in Kita-Nagoya City, Aichi Prefecture
• Grand prix of Japan Hairdressing Award 2022 (JHA)
• Grand prix of BEAUTY INNOVATOR AWARD 2018 (BIA)

 Instagram @inchelsea_teluya

Inspiration & Key Products
PressRelease 02

Read the Spring/Summer 2024 digital issue here: BEAUTY CREATORS INSPIRE

Inspiration & Tutorials
▼BOLD PINK PIXIE
BEAUTY CREATORS INSPIRE SS 2024 Bold Pink Pixie
▼MULTI-STEP STRIPES
BEAUTY CREATORS INSPIRE SS 2024 Multi-step Stripes
▼OCEANIC BLUE BLUNT
BEAUTY CREATORS INSPIRE SS 2024 Oceanic Blue Blunt

Our Products

Customize or expand what your salon offers with the wide selection of Shiseido Professional premium products. From formulas designed specifically for Asian hair and an incredible array of hair color, perm and premium care, as well as men’s grooming, our innovative products are backed by decades of research, and time-tested in the hands of beauty experts across Japan.
#SUBLIMIC #PRIMIENCE #ULTIST #BLEACHMASTER #COLORMUSE #CRYSTALLIZING #STAGEWORKS #THEGROOMING

About SHISEIDO PROFESSIONAL
We work with those in the beauty industry to develop hair care businesses at salons across Asia. Shiseido Professional empowers the artistry of beauty creators with four brand pillars: INSPIRE, CUSTOMIZE, EXPERIENCE and SUPPORT. We engage in value-creation activities that contribute to the professional development of beauty insiders - as well as build excitement and joy for their clients.

SHISEIDO PROFESSIONAL Official Website
https://www.shiseido-professional.com/en

  Official Instagram Account
@shiseidopro_official

  Official Facebook Account
@Shiseido Professional Global

  Official Youtube Account
@OfficialSHISEIDOProfessional

  SHISEIDO PROFESSIONAL E-LEARNING
https://elearning.shiseido-professional.com/
Top of page
Footer
Shiseido Professional logo
AWAKEN BEAUTY FROM WITHIN
© 2022 SHISEIDO PROFESSIONAL INC. ALL RIGHTS RESERVED.