This year marks the 8th anniversary of the BEAUTY INNOVATOR AWARD (BIA).
BIA is being reborn as a contest that will comprehensively evaluate the skills of creators in a more realistic way, through the live model competition in addition to a photographic creation.
Artistic and creative hairstyles based on the theme NATURAL BONDS
Real hairstyles based on the theme NATURAL BONDS that can be recreated through cut & color salon work
Present a creation that expresses your idea of “NATURAL BONDS”.
The 2021 theme "Natural Bonds" was inspired by the term “bonds” and our connection with nature while living in a world that requires physical distance.
Digital communication is the new norm to maintain bonds in our modern society however, at the same time our desire to revitalize our relationship with Mother Nature has grown.
The beauty of nature and its power which can enrich our daily lives becomes more important for us to stay strong during the socially restricted times.
The results will be announced at a Beauty Event hosted by Shiseido Professional
※Evaluation results will all be announced on Shiseido Professional’s official website and social media accounts.
5 winner per category from each country/region
※Regarding participation in the final stage and model screening, we will determine whether or not to hold the event about 6 months before it, taking into account the status of the Covid-19 infection. If it is determined that it is difficult to hold the event, an online live screening using a video meeting service such as Zoom may be held in advance. Details will be announced on Shiseido Professional official website and SNS around March 2022.