About us

OUR HERITAGE

A CENTURY OF DOING BEAUTIFUL

Our story began over 100 years ago, with the first Shiseido Hair Salon introducing manicures, facials, and the latest beauty trends to Japanese women from abroad. The foundation of trust we laid then has allowed us to create even more products, services and initiatives dedicated to the skill and passion of Beauty Creators all across Asia.
2021

Launched ULTIST, the ultimate premium hair color for stylists with innovative technology for Asian hair

2020

Beauty Innovator began to be used as the key visual of our brand.

2020

Launched SUBLIMIC ADENOVITAL, advanced hair and scalp care line focusing on aging concerns.

2019

Launched SUBLIMIC, premium hair and scalp care realized by Shiseido’s cutting-edge technology. Draws out and enhances the genuine beauty.

2019

Launched BLEACH MASTER, our unique bleach line specially designed for Asian hair.

2018

Launched COLOR MUSE, highly vivid direct dye color systems specially developed for Asian hair.

2018

New brand mission established:“TOGETHER WITH BEAUTY CREATORS”

2017

Launched THE GROOMING, a holistic program designed for men’s lifestyles.

2015

Shiseido celebrates the 100th anniversary of when its first scalp care product was launched.

2013

The first Shiseido Professional Beauty Congress brings together Beauty Creators from around Asia to exchange ideas and find inspiration from one another.

2011

Launched PRIMIENCE, the premium hair color products infused with Shiseido's advanced technology.

2010

Beauty Innovator magazine is launched to inspire Asian beauty creators with the latest trends.

1986

The Shiseido Academy of Beauty and Fashion for professionals opens and gives tudents the opportunity to showcase their creativity on the world stage.

1959

The Shiseido Beauty Academy is established to train the next generation of beauty experts.

1956

Shiseido Beauty Salon, which is said the largest beauty institute in Southeast Asia, opens in Shibuya.

1922

The Shiseido hair salon introduces Japanese women to manicures, facials, and the latest Shiseido hairstyles.

1915

Flowline is launched. This unique hair tonic and dandruff cure receives four special patents.

1897

The iconic Eudermine lotion makes its first appearance.

1872

Arinobu Fukuhara establishes Japan's first private Western-style pharmacy in Ginza, Tokyo

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