About us

OUR BRAND PILLARS

INSPIRE, CUSTOMIZE, EXPERIENCE, SUPPORT

Shiseido Professional empowers your artistry with four Brand Pillars. Within each Pillar, you’ll find multiple ways that we can help you create your best work for your clients.

INSPIRE WITH BEAUTY CREATORS

BEAUTY CREATORS INSPIRE

Featuring the latest trends and looks produced in collaboration with top salon professionals across Japan, the new style looks will offer continued inspiration that challenges and encourages creators to push the boundaries of beauty.

BEAUTY INNOVATOR AWARD

Beauty Innovator Award competition offers stylists a stage to express their creativity and celebrates rising stars from Asia.

BEAUTY CONGRESS

This biennial event gathers Beauty Creators together from across Asia to celebrate and be inspired by the industry’s latest and most innovative creations.

CUSTOMIZE INDIVIDUAL BEAUTY

We empower you to provide your customers with a premium beauty experience that you can customize to your needs, with cutting-edge products backed by expertise.

EXPERIENCE THE SALON JOURNEY

We combine traditional Japanese hospitality with the latest in e-consultation to create a truly personalized, spiritually enriching and thoroughly enjoyable salon experience.

SUPPORT STEP-BY-STEP EDUCATION

"STEP" SHISEIDO PROFESSIONAL ACADEMY

STEPS is the Systematic Education Program from Shiseido Professional. It provides a step-by-step learning experience for Beauty Creators at any level through both online and offline courses focused on four pillars

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TOGETHER WITH BEAUTY CREATORS
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