SHISEIDO PROFESSIONAL - DO BEAUTIFUL

Stay tuned for the launch of PRIMIENCE renewal in Aug 2024!

Discovering the lifestory of Top Beauty Creators. They are challenged to answer questions about their personalities, such as likes, inspirations, childhood…etc. You will get to know them better than ever.

Learn perm deign with CRYSTLLIZING.

Technical Perm designed of charismatic creator Fujihara from Ammy

SUBLIMIC completed its social contribution activities through donating part of sales proceeds of second limited edition of SUBLIMIC WONDER SHIELD to WaterAid.

When converted to the end impact, it will be helping about 1,350 people to gain access to clean water.

Featuring the latest trends and looks produced in collaboration with top salon professionals across Japan, the new style looks will offer continued inspiration that challenges and encourages creators to push the boundaries of beauty.

Igniting the imaginations of those in the beauty industry,encouraging them to push the boundaries of their creativity.

New Virtual consultation delivers personalized “Hair Beauty”. Our beauty specialists provide total care to maximize your allure.

The BEAUTY INNOVATOR AWARD is a biennial hair competition where leading beauty creators across Asia gather in Tokyo and compete using their creativity.

The BIA offers opportunities for the creators to demonstrate their skills in a realistic way through photographic creations and live model demonstration.