About us

OUR HERITAGE

每個成功故事都有其起點,而SHISEIDO故事始於140多年前的東京銀座。自那時開始,品牌不繼發展並在亞洲的美容、美髮和護膚產業建立其領導地位。現在,我們為別人製造機會,撰寫品牌故事新章節。 SHISEIDO PROFESSIONAL,與美學領創者同步同心。 憑藉我們的專業知識、深厚經驗和先進產品,我們給予全球的美學領創者最有利的條件,從他們的角度去創造美、演繹美。

2021

Launched ULTIST, the ultimate premium hair color for stylists with innovative technology for Asian hair

2020

Beauty Innovator began to be used as the key visual of our brand.

2020

Launched SUBLIMIC ADENOVITAL, advanced hair and scalp care line focusing on aging concerns.

2019

Launched SUBLIMIC, premium hair and scalp care realized by Shiseido’s cutting-edge technology. Draws out and enhances the genuine beauty.

2019

Launched BLEACH MASTER, our unique bleach line specially designed for Asian hair.

2018

Launched COLOR MUSE, highly vivid direct dye color systems specially developed for Asian hair.

2018

New brand mission established:“TOGETHER WITH BEAUTY CREATORS”

2017

Launched THE GROOMING, a holistic program designed for men’s lifestyles.

2015

SHISEIDO慶祝首個頭皮層護理產品誕生100周年。

2013

舉辦首屆SHISEIDO PROFESSIONAL Beauty Congress,匯聚亞洲頂尖美學領創者作互相交流及啟迪創意。

2011

Beauty Innovator雜誌創刊,旨在以最新時尚潮流啟迪亞洲的美學領創者。

2010

推出THE HAIR CARE及PRIMIENCE系列,將糅SHISEIDO的頂尖科技融入尊貴的產品裡。

1986

資生堂美學時尚學院SABFA創校,為學員提供機會在國際舞台展示創意。

1959

開辦資生堂美學學院,旨在培訓新生代美學專才。

1956

於東京涉谷開設資生堂美學髮廊,被譽為全東南亞規模最大的美學學院。

1922

開設資生堂髮廊,讓日本女性接觸美甲、面部護理及SHISEIDO最新髮型。

1915

獲4項專利的原創髮絲護理及去屑產品「不老林」面世。

1897

極具代表性的Eudermine乳液誕生。

1872

福原有信在東京銀座創辦日本首間私人西藥房。

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