HAIR CARE

AIRY FLOW

For Hard-To-Manage Hair Care,
●Those who are struggling with hard-to-manage hair,
●Those who want natural easy-to-manage hair,
●Those who like a soft and airy finish

Unleash airy movement. Feel soft smoothness.

Give hair its freedom.

Shiseido’s unique Triple Flow Motion System transforms stiff, unruly hair into airy, active, manageable hair. It brings out bounce from deep within, so hair moves easily, feels smooth from the inside out, and has an airy, light finish that looks soft and natural. It’s touchable. It’s dynamic. And it’s all under your control-AIRY FLOW

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AIRY FLOW TECHNOLOGY

We focused on coarseness which is the cause of hard-to-manage hair.
Shiseido’s unique “Triple Flow-Motion System” addresses hair’s softness, both inside and out, for easy-to-manage hair that moves with freedom.


Bouncing with softness from the core
Micro Bouncing Complex*1 fills in the macrofibrils to make hair soft.

Maintaining softness from inside the hair
Softening Oil penetrates throughout the inside of hair to replenish the lost lipids of stiff hair.

An airy finish with movement
Cuticle-Softening Ingredient2 penetrates to create silky texture while Sensor Shield Ingredient3 selectively repairs only the damaged areas of the cuticles.

*1 Contains Hydroxyethyl Urea (softening ingredient), Aloe Barbadensis Leaf Extract (softening ingredient), and Glycine (repairing ingredient)
*2 Isopropyl Myristate (softening agent)
*3 Starch Hydroxypropyltrimonium Chloride (repair agent)

AIRY FLOW FRAGRANCE

A sweet, fresh fragrance of fruits and flowers in bloom with a hint of deep Earl Grey as the accent.

AIRY FLOW MASK (UNRULY HAIR)

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