This year marks the 8th anniversary of the BEAUTY INNOVATOR AWARD (BIA).
BIA is being reborn as a contest that will comprehensively evaluate the skills of creators in a more realistic way, through the live model competition in addition to a photographic creation.
Photographs are judged to determine Grand Prix winners in each country!
The photographs will be judged to select the following awards.
A live model competition will be held to determine the Asia Champion!
Grand Prix winners from 8 Asian countries/regions will compete in a live model demonstration round on stage. Two(2) Asia Champion will be crowned (Asia Top 1 from each category).
Artistic and creative hairstyles based on the theme NATURAL BONDS
Real hairstyles based on the theme NATURAL BONDS that can be recreated through cut & color salon work
Present a creation that expresses your idea of “NATURAL BONDS”.
The 2021 theme "Natural Bonds" was inspired by the term “bonds” and our connection with nature while living in a world that requires physical distance.
Digital communication is the new norm to maintain bonds in our modern society however, at the same time our desire to revitalize our relationship with Mother Nature has grown.
The beauty of nature and its power which can enrich our daily lives becomes more important for us to stay strong during the socially restricted times.
September 1 Online Submissions Begin!!
<1 winner per category from Malaysia>
*Regarding participation in the final stage and model screening, we will determine whether or not to hold the event about 6 months before it, taking into account the status of the Covid-19 infection. If it is determined that it is difficult to hold the event, an online live screening using a video meeting service such as Zoom may be held in advance. Details will be announced on Shiseido Professional official website and social media around March 2022.
<1 winner per category in all 8 countries/regions across Asia>
*Details of 3 and 4 will be separately announced later.
*Regarding participation in the ceremony, we will determine whether or not to hold the event about 6 months before it, taking into account the status of the Covid-19 infection.
<10 winners per category from Malaysia>
<5 winners per category from Malaysia>
※Regarding participation in the final stage and model screening, we will determine whether or not to hold the event about 6 months before it, taking into account the status of the Covid-19 infection. If it is determined that it is difficult to hold the event, an online live screening using a video meeting service such as Zoom may be held in advance. Details will be announced on Shiseido Professional official website and SNS around March 2022.