INSPIRATION

At Shiseido, beauty is not an image, it is a feeling and when it is shared, we imagine a world that is, quite simply put, better. We appreciate beauty in diversity and throughout all of humankind.

2021
BEAUTY INNOVATOR
The beauty of nature and its power becomes more important for us to stay strong during the socially restricted times. We value nature-derived ingredients and materials to enrich our daily lives. Incorporating NATURAL BONDS in our annual brand vision BEAUTY INNOVATOR 2021 we hope to inspire and empower Beauty Creators around the world. Enjoy.
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A/W 2021
BEAUTY STREAM
We always try to learn from history, especially when facing big challenges. As seen on this season’s runways, advanced styles with a hint of nostalgia magically generate the energy to move forward. The picturesque detailing adds a bit of warmth to earthy-colored looks. Brighten up your mood with a chic hairstyle and makeup to take a step forward into a radiant future.
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BEAUTY CREATORS TALK
Discovering the lifestory of Top Beauty Creators. They are challenged to answer questions about their personalities, such as likes, inspirations, childhood…etc. You will get to know them better than ever.
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Event
BEAUTY CONGRESS 2019
Shiseido Professional held their big annual event “BEAUTY CONGRESS 2019” on March 5th at the Maihama Amphi Theater. Under the theme “TOGETHER WITH BEAUTY CREATORS”, the event was attended by 1,700 people from nine countries and areas in Asia, mainly consisting of Shiseido Professional customers such as Beauty Creators (hair designers), salon owners, and beauty journalists.
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Trend & Awards
BEAUTY INNOVATOR AWARD 2021
THE BEAUTY INNOVATOR AWARD is evolving into a new competition that will determine the pinnacle of Asia
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