OUR HISTORY
A CENTURY OF DOING BEAUTIFUL
Our story began over 100 years ago, with the first Shiseido Hair Salon introducing manicures, facials, and the latest beauty trends to Japanese women from abroad. The foundation of trust we laid then has allowed us to create even more products, services and initiatives dedicated to the skill and passion of Beauty Creators all across Asia.
Launched ULTIST, the ultimate premium hair color for stylists with innovative technology for Asian hair
Beauty Innovator began to be used as the key visual of our brand.
Launched SUBLIMIC ADENOVITAL, advanced hair and scalp care line focusing on aging concerns.
Launched SUBLIMIC, premium hair and scalp care realized by Shiseido’s cutting-edge technology. Draws out and enhances the genuine beauty.
Launched BLEACH MASTER, our unique bleach line specially designed for Asian hair.
Launched COLOR MUSE, highly vivid direct dye color systems specially developed for Asian hair.
New brand mission established:“TOGETHER WITH BEAUTY CREATORS”
Launched THE GROOMING, a holistic program designed for men’s lifestyles.
Shiseido celebrates the 100th anniversary of when its first scalp care product was launched.
The first Shiseido Professional Beauty Congress brings together Beauty Creators from around Asia to exchange ideas and find inspiration from one another.
Launched PRIMIENCE, the premium hair color products infused with Shiseido's advanced technology.
Beauty Innovator magazine is launched to inspire Asian beauty creators with the latest trends.
The Shiseido Academy of Beauty and Fashion for professionals opens and gives tudents the opportunity to showcase their creativity on the world stage.
The Shiseido Beauty Academy is established to train the next generation of beauty experts.
Shiseido Beauty Salon, which is said the largest beauty institute in Southeast Asia, opens in Shibuya.
The Shiseido hair salon introduces Japanese women to manicures, facials, and the latest Shiseido hairstyles.
Flowline is launched. This unique hair tonic and dandruff cure receives four special patents.
The iconic Eudermine lotion makes its first appearance.
Arinobu Fukuhara establishes Japan's first private Western-style pharmacy in Ginza, Tokyo