About us
OUR HERITAGE

Every great story has a beginning and Shiseido's started more than 145 years ago in the Ginza district of Tokyo.

The company has grown steadily since then and established itself as a leader in Asian beauty, hair, and skin.

With our expertise, experience, and innovative, premium products, we are giving Beauty Creators around Asia everything they need to create—and define—beauty on their own terms.

2021
Launched ULTIST, the ultimate premium hair color for stylists with innovative technology for Asian hair
2020
Beauty Innovator began to be used as the key visual of our brand.
2020
Launched SUBLIMIC ADENOVITAL, advanced hair and scalp care line focusing on aging concerns.
2019
Launched SUBLIMIC, premium hair and scalp care realized by Shiseido’s cutting-edge technology. Draws out and enhances the genuine beauty.
2019
Launched BLEACH MASTER, our unique bleach line specially designed for Asian hair.
2018
Launched COLOR MUSE, highly vivid direct dye color systems specially developed for Asian hair.
2018
New brand mission established:“TOGETHER WITH BEAUTY CREATORS”
2017
Launched THE GROOMING, a holistic program designed for men’s lifestyles.
2015
Shiseido celebrates the 100th anniversary of when its first scalp care product was launched.
2013
The first Shiseido Professional Beauty Congress brings together Beauty Creators from around Asia to exchange ideas and find inspiration from one another.
2011
Launched PRIMIENCE, the premium hair color products infused with Shiseido's advanced technology.
2010
Beauty Innovator magazine is launched to inspire Asian beauty creators with the latest trends.
1986
The Shiseido Academy of Beauty and Fashion for professionals opens and gives tudents the opportunity to showcase their creativity on the world stage.
1959
The Shiseido Beauty Academy is established to train the next generation of beauty experts.
1956
Shiseido Beauty Salon, which is said the largest beauty institute in Southeast Asia, opens in Shibuya.
1922
The Shiseido hair salon introduces Japanese women to manicures, facials, and the latest Shiseido hairstyles.
1915
Flowline is launched. This unique hair tonic and dandruff cure receives four special patents.
1897
The iconic Eudermine lotion makes its first appearance.
1872
Arinobu Fukuhara establishes Japan's first private Western-style pharmacy in Ginza, Tokyo
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