About us
OUR BEAUTY ASSETS
SHISEIDO TOTAL BEAUTY ASSETS

For over 145 years, Shiseido has established and cultivated its beauty assets in various fields with educational institutions, talented for beauty artists, and direct salon business.

These assets deliver our uniqueness and expertise, enabling us to provide our valued customers with holistic beauty solutions.

Shiseido has and will continue to support all Beauty Creators with these unique and world class beauty assets.

SHISEIDO ACADEMY OF BEAUTY & FASHION

SABFA (Shiseido Academy of Beauty and Fashion) is a small, highly selective hair and makeup academy founded in 1986.

The instructors are all Shiseido hair and makeup artists who have established themselves as leaders in the beauty industry. The academy’s roughly 2,000 graduates have achieved success in various beauty-related fields around the world.

In 2020, SABFA moved to Japan's fashion center – Harajuku, Tokyo. In its new location, the institution has been developing a new curriculum and establishing a stimulating learning environment for Asian Beauty Creators.

SHISEIDO HAIR & MAKE UP ARTISTS

Shiseido Hair & Makeup Artists include more than 40 in-house Beauty Creators, many of whom are highly regarded worldwide and frequently active backstage at top fashion shows around the world.

These artists stay on top of the latest trends around the world. They constantly challenge themselves and expand their capabilitiesby collaborating with leading practitioners in other industries and participating in top beauty competitions.

Shiseido Professional supports and aims to inspire customers by giving them special access to learn from these top creative talents through seminars and hair shows.

SHISEIDO BEAUTY ACADEMY

Shiseido Beauty Academy was established in 1959 to educate talented young beauticians.

Since then, it has become an educational institution for students aspiring to be hair stylists, hair and makeup artists, beauty consultants, nail artists, or bridal stylists.

In 2014, it was named the “Best World Academy” by Intercoiffure Mondial, an association of the world's most prominent beauticians.

SHISEIDO BEAUTY SALON

Shiseido has seen its popularity and business grow ever since it opened its first salon in 1922. The company now operates 32 salons throughout Japan, with 700 stylists and their support staffs.

From being the first to introduce cold perm services in Japan to popularizing new hair styles, Shiseido Beauty Salon has worked hard to keep innovating and stay ahead of the times.

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