About us
OUR BRAND PILLARS
INSPIRE, CUSTOMIZE, EXPERIENCE, SUPPORT

At Shiseido, we believe a relationship, like beauty, is a lifelong commitment. In order to support and empower Beauty Creators, we offer four main pillars that leverage on our beauty assets and experience.

CUSTOMIZE INDIVIDUAL BEAUTY

We provide all customers with a premium, personalized beauty experience featuring individually customized solutions for:

Carefully developed and tested to meet strict safety standards and superior quality criteria, all of our products are infused with Shiseido’s innovative technologies. The combination of our outstanding products and expertise in Asian beauty enables us to support you in offering holistic services at your salon.

EXPERIENCE THE SALON JOURNEY

We embrace and seek to embody the philosophy of OMOTENASHI, whereby every customer is a VIP whose comfort and enjoyment are paramount.

The Shiseido experience starts with a PERSONALIZED CONSULTATION utilizing IGITAL BEAUTY DEVICES, such as COLOR MIRROR and SUBLIMIC Hair & Scalp Check, and the journey continues all the way into the home.

Our approach ensures that both INNER and OUTER BEAUTY treatments are firmly rooted in science while delivering an experience that is spiritually enriching and thoroughly enjoyable.

SUPPORT STEP-BY-STEP EDUCATION

"STEP" SHISEIDO PROFESSIONAL ACADEMY

STEPS is the Systematic Education Program from Shiseido Professional. It provides a step-by-step learning experience for Beauty Creators at any level through both online and offline courses focused on four pillars

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