HAIR COLOR

ULTIST

MAKE A BEAUTIFUL MOMENT LAST.

ULTIST by PRIMIENCE with ultimate hair color formula developed for Asian hair. Innovative COLOR-in-CORE Technology※ locks color into the core to give your confidence, your radiance and your color more time. ※for color cream

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FEATURE

Developed for all Asian people who love to color their hair.
New hair color with breakthrough concept.

Neutral gray base specialized to control the red and yellow undertones in Asian hair. Create European-look Color Style with less damage. Enjoy color performance repeatedly without worrying about damage.

PRODUCT INTRODUCTION

ULTIST 3 Benefit

・Solid Color: Create a solid beautiful color from the core of the hair.
・Lasting Shine: Keep the color from the core to have shiny hair every day.
・Repeated Delight: Protect the core of the hair from damage and enjoy beauty with repeated coloring.

TECHNOLOGY

COLOR-in-CORE TECHNOLOGY

1.Smooth to the Core: Restrain protein denaturation in the core of the hair and protect the hair from damage.

2.Color boost to the Core: Help alkali and color dyes travel into the core of the hair effectively to realize solid beautiful hair color.

3.Locking into the Core: Create a hydrophobic veil to keep your hair beautiful and shiny with long-lasting color.

COLOR CHART

7 shades & 39 colors ranging from level 3 to level 13 with a clear color tone. Good at controlling the undertone of Asian hair and expressing the desired hair color.

Campaign Movie

“Promise to Beauty”

Beauty that is created by stylists, not only for hair color right now but to care for the customers themselves and their hair into the future. Here are three stories of Top Stylists ×KOLs with ULTIST, called “Promise to Beauty”.