CRYSTALLIZING STRAIGHT

The era of stiff, damaging perm is coming to an end. Experience the premium DUAL PERFORMANCE SYSTEM. Bring out soft, shiny, and free-moving hair like never before*.

*Within the brand.

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Show your true radiance.

CRYSTALLIZING STRAIGHT Products

Straightener
Neutralizer Emulsion

How to select
Usage guidance

Selection

Guide to selecting Agent 1

1. Selection and application of Agent 1 which is used on areas with no previous straightening

2. On previously straightened areas, S is used regardless of hair type or damage level.

1.) Areas with no previous straightening. 2.) Previously straightened areas. *1 If hair has been bleached once, select S and exercise extreme caution. • The above information is a guide. Adjust processing time and agent type to suit hair type and hair shaft thickness, and check for softening at an early stage. • Depending on the hair condition, it can be left on for up to 20 minutes. On previously straightened areas, use S regardless of hair type or damage level. If waviness has come back, apply 1. Selected agent to the point where the waviness ends. If there is a difference in the damage level, select and apply the agent suited to the damage level in each area.

Diagnosis

Guide to hair diagnosis

Damage level should be assessed comprehensively, primarily based on processing history and after checking of dry and wet states.

Product
Concept
Feature
Fragrance

Product

1. Relaxes frizz to natural-looking straightness

Supple, free-moving, straight hair of your dreams

2. Technology born from the pursuit of “Damage-free”

Exclusive DUAL PERFORMANCE SYSTEM

3. Reinforcing our response to damaged hair

Lineup fine-tuned to the hair’s condition

Concept

CRYSTALLIZING has evolved in our pursuit of “Damage-less”. It is a thermal perm brand featuring simple, basic processes with wide application suited to various kinds of hair from healthy hair to highly damaged hair.

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Feature

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Fragrance

Top: cassis bud, bergamot, green. Middle: jasmine, lily of the valley, freesia. Base: musk, amber, woody.

Classy Green Floral scent for an elegant impression. Effectively suppresses the unpleasant perm odor during processing. No lingering perm odor in hair after processing.

CRYSTALLIZING STRAIGHT Products

LINEUP

PERM

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Long-lasting curls, supple waves, and soft texture. The ideal wave, evidently damage-less to the hair ends.

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Korean Trend Perm Style 24/AW: “HIGH LAYERED LONG”

High layers add volume from the roots with natural-looking curls for a classic yet modern vibe. This versatile perm style adapts to any look, depending on how you style the texture.

STYLIST: KWAK DAE HYEOK @d.of_kwak
SALON : d'of

Discover more at www.shiseido-professional.com 🔗 in bio
#CRYSTALLIZING #CRYSTAperm #ShiseidoProfessional #perm #perms2024 #2024AW #KoreanPerm #KPermTrend

Korean Trend Perm Style 24/AW: “NATURAL SPIRAL MEDIUM”

This medium style captures a vibe that’s both relaxed and free-spirited. The spiral winding technique creates curls that flow naturally from the roots, evoking long-lasting fond memories.

STYLIST: KWAK DAE HYEOK @d.of_kwak

Explore more at www.shiseido-professional.com 🔗 in bio
#CRYSTALLIZING #CRYSTAperm #ShiseidoProfessional #perm #perms2024 #2024AW #KoreanPerm #KPermTrend

Korean Trend Perm Style 24/AW: “TEXTURE BOB”

This style features highlights for a three-dimensional texture, blending simple feminine elegance with a relaxed, free-spirited vibe.

STYLIST: KWAK DAE HYEOK @d.of_kwak
SALON: d’of

Learn more at www.shiseido-professional.com 🔗 in bio
#CRYSTALLIZING #CRYSTAperm #ShiseidoProfessional #perm #perms2024 #2024AW #KoreanPerm #KPermTrend

Show your true radiance.
The era of stiff, damaging perm is coming to an end.
Experience the premium DUAL PERFORMANCE SYSTEM.
Bring out soft, supple, enhanced hair like never before*.

#CRYSTALLIZING #CRYSTAperm #ShiseidoProfessional #perm #permstyle

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CRYSTALLIZING STRAIGHT

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