HAIR CARE

LUMINOGENIC

Those who want to make salon color last visibly longer to ensure shiny hair,Those who want lustrous hair

Luminous salon color. Lasting satisfaction.

Keep professional color looking just-done, radiant with captured light.

Imagine keeping your hair in a constant state of just-stepped-out of-the-salon freshness. With original Color Retention Technology, LUMINOGENIC hair care gives you the power to do just that. It controls light reflections, illuminating your hair with endlessly lustrous shine. It prevents fading, so your hair maintains the brilliant richness of your salon color. At the same time, it strengthens your hair’s resistance to damage and daily exposure, for a luminous shine the first day, and every day after.

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Technology

Shiseido has focused on hair color fading caused by the loss of dye and melanin pigments in hair. Shiseido’s original Color Retention Technology makes salon color last visibly longer.

Shiseido's original Color Hold Agent(Polyurethane–46)

Controls the amount of water being absorbed and released by hair, preventing the loss of dye.

M Hold Agent (Polyquaternium–11)

Controls the amount of water being absorbed and released by hair, preventing the loss of melanin pigments.

Fragrance

SANTA ROSE

A glamorous fragrance featuring the scents of rare roses, Turkish Rose and Rose de Mai. The accent is provided by a refreshing scent inspired by a rose bouquet presented by Santa Claus.

Color Keep
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