PRIMIENCE
HAIR COLOR

PRIMIENCE

For radiant, healthy hair color every time you feel. PRIMIENCE repair technology* focuses on inner hair density, revealing your hair’s innate beauty and strength. Color with confidence and embrace your true self.

*with PRIMIENCE Pre-lotion

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Concept

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Technology

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Technology Illustration
Healthy hair

Healthy hair is rich in KAP, supporting keratin fibrils in the cortex.

Damaged hair

Damaged hair lacks sufficient KAP, leading to unstable fibrils and reduced elasticity.

Technology Illustration
Conventional PRIMIENCE

Traditional hair protective ingredients provide temporary protection and color enhancement for damaged hair.

KAP Network System

*GDL replaces the KAP, supporting inner hair density for richer color and enhanced shine.

*About GDL A hair-protective ingredient, derived from fermented starches like corn and sugar beets, and is naturally found in honey.

Benefit

Benefit

Product

Color Cream

NUANCE Line

NUANCE Line

MULTI Line

MULTI Line

ENRICH Line

ENRICH Line

CONTROL Line

CONTROL Line

Color Chart

Nuance Line Nuance line

Tailored for Asian black hair, it adds natural nuances blending seamlessly with skin tones.

Multi Line Multi line

Our popular palette now includes vivid, high-saturation colors* for diverse designs.
*RaB, TC, Gd, Aq

Enrich Line (30% gray) Enrich line

Minimalist palette for effective gray coverage, seamlessly blends with other lines for modern and classic gray designs.

Control Line Control line

Enables precise control for superior, customized color designs.


*Enrich Line is specifically for 30% gray hair, shades are one level darker than MultiLine and Nuance Line.
*Image shows color on a hair swatch; the actual color may vary due to conditions and printing quality.

Focusing on balancing hue and saturation for versatile color designs.

Color Wheel

Fragrance

Fragrance

Fragrance

A Sheer Green fragrance counters unpleasant odors from hair coloring, enhancing client comfort.

Developer

AC 3%

AC 3%

3%

3%

AC 4.5%

AC 4.5%

6%

6%

9%

9%

Selection

Selection

Support Item

Scalp Lotion

Scalp Lotion

Pre-lotion

Pre-lotion

Shampoo

Shampoo

Scalp Lotion

PRIMIENCE Scalp Lotion

  • Dry scalp weakens the protective barrier, heightening skin sensitivity. Our lotion moisturizes, retaining scalp moisture and promoting comfort for greater client satisfaction.
  • Ideal as a pre-salon protective treatment, post-treatment relief, and scalp dryness care.

*Fragrance free

Pre-lotion

PRIMIENCE Pre-lotion

  • Contains Lipidure® C*, which selectively adheres to damaged areas, repairs and balances hair before coloring, aiding smooth application.
  • Ensures even and radiant color application effortlessly.
  • Utilizes PRIMIENCE's KAP Network System with Glucono lactone, which replenishes KAP for enhanced color radiance.

*Polyquaternium-64

Shampoo

PRIMIENCE Shampoo

  • Creates a smooth, creamy lather to minimize friction during shampooing. Mildly acidic formula to cleanse hair post-coloring with gentle care.
  • Eliminates colorant alkali residue,rejuvenating hair balance and reducing additional damage.

Fragrance

Fragrance

Fragrance

Pre-Lotion and Shampoo are infused with a floral citrus tea fragrance for a refreshing pre and post coloring experience.

How To

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