“My Color Diary”

Everyone wants their salon hair color to stay beautiful as long as possible. This is a diary-style campaign that depicts the hair color experiences of three women with ULTIST for fourteen days after getting their hair dyed.

Campaign Movie (Sakura with MINX)
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<Impression after coloring>

Sakura Yokose

“I feel the high chroma and color clarity after coloring. What surprised me particularly was the color during the fading process. I could enjoy my hair color for two weeks thanks to the color changing very naturally. I still love this color two weeks later.”

<Shade Used>

ULTIST CB (Cacao Brown)

CB色玉80

See the ULTIST color chart >>

What is ULTIST?

ULTIST is a new hair color brand for those who want to enjoy clear, beautiful color, but worry about redness and yellowness during the fading process.

You can now enjoy your beautiful hair color for even longer by using ULTIST’s exclusive treatment.

Stylist

Makoto Otake (MINX)

Joined MINX in 2003. As a representative of the MINX Harajuku store, his work is mainly centered around the salon, but he is also involved in various fields including photoshoots, hair and make-up for apparel brands, TV, advertisements, and events.

Campaign Movie (Nozomi with k-two)
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<Impression after coloring>

Nozomi Hanayagi

”When the light hits my hair, I can see the clear purple color.”

<Shade Used>
ULTIST IV (Iris Violet)

IV色玉80

See the ULTIST color chart >>

Stylist

Midori Taniguchi (K-two)

Joined K-two in 2009. Became store manager at K-two Ginza in 2018. She is active in hair & make of beauty magazine and seminar. She is well known as her ennui, soft feminine hair design and make-up.

Campaign Movie (Minato with L.O.G)
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<Impression after coloring>

Minato Kase

”I really like ULTIST not only because of the color just after the salon, but also the way my color changes so naturally.”

<Shade Used>
ULTIST CG (Charcoal Gray)

CG色玉80

See the ULTIST color chart >>

Stylist

Junya Saito(L.O.G)

Born in 1987. He had won several contests while working at trend salon in Omotesando for over 10 years and joined “L.O.G”. He is active in seminar, hair make of photoshoots using the technical skill he has cultivated from salon work.

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