COLOR HAS NO LIMITS

Beyond the colors you know. Beyond any barriers you face. Be true to yourself, and never stop changing. Embrace all the colors of life with PRIMIENCE.

We are constantly told how we should look.

“Women should look feminine.”
“Men are supposed to be cool.”

However, we at Shiseido Professional believe that we all have the right to enjoy whatever color we like and whatever style we want, regardless of any bias.

Because the truth is: COLOR HAS NO LIMITS.

Concept Movie
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Model’s comment

Hyou Kagou

“There’s more than one way to be yourself. After I tried a two-tone hair color, I realized that there are different tones within me. I think that diversity is what makes me unique.”


Instagram account: @plusvon
Product used: BLEACH MASTER POWDER / 6% / ULTIST CG13 / ULTIST CL/0 / AC3%

Chi-ka

“I feel like my aura changes depending on my hair color or style. I feel I can love myself more when I'm doing what I love because people like different things.”


Instagram account: @xhanlre
Product used: BLEACH MASTER POWDER / 6% / COLORMUSE ORANGE

MINOR

“I tried pale toned hair colors because they’re kind of neutral and they fit me better. You discover a new version of yourself and you’re like, ‘I didn’t know this version was in me.’”


Instagram account: @minor_offi
Product used: PRIMIENCE P13 / 3%

Stylist Comment

Yuka Ishizuka*
(SHISEIDO Hair Make Up Artist)

*In charge of creating ULTIST / BLEACH MASTER Key visual etc.

Q. What is important when creating a hairstyle that makes use of the model’s uniqueness?

A. I think the most important thing is the attitude of trying to get to know your customer very well. If you are interested in them , the conversation starts naturally, and you understand what is important for them from what they like and their personality.

For me, hair color is just a tool to become your ideal self, the so-called “comfortable you.” As a hair makeup artist/stylist, I want to help everyone reach that place.

What is PRIMIENCE?

Shiseido Professional’s hair color brand “PRIMIENCE” supports beauty creators’ hair color creations through various product lineups.

①PRIMIENCE/PRIMIENCE ENRICH
②ULTIST
③BLEACH MASTER
④COLORMUSE

<Hair color / Hair bleach>・Read the precautions carefully and follow the instructions before using the product. <Hair bleach>・Contain persulfate and it might cause allergic reaction ・Avoid using product if you have ever experienced rashes or irritations due to hair bleaching. <Hair color>・Avoid using product if you have every experienced rashes or irritations due to hair coloring. ・Check for allergic reaction before applying the hair color by performing a patch test.

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